Crash The Parade Collection [Early Gay Anti-Tech Movement]

San Francisco: Not A Market, 1998. Two flyers and two posters. Inkjet. 11 x 8 1/2 in. & 17 x 11 in. Very good. Item #10551

Small collection of two flyers and two posters protesting the corporate sponsorship of San Francisco Pride 1998. The flyers call for people to crash the parade: "it's a movement, not a market" and "what's with the barricades?"

The flyers protest the corporate transformation of gay culture into a marketing constituency, exhibiting two articles on marketing analytics on the 1998 San Francisco Pride website that promotes corporate sponsorship by making claims on "the trend-setting style-influencing effect which the gay community has on consumer trends in general."

This collection documents a bridge between the gay liberation movement of the preceding decades and the anti-globalization movement against capitalism and corporate culture that would explode into a street war in Seattle the following year, and predate the massive commercialization of queer culture in the 21^st century.

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